-
About
Just two years out of university, I’ve excelled and grown at Dub, where I started as a Social Media Manager and elevated to the role of Marketing Content Manager. In this position, I oversee every stage of content development for Organic and Paid media.
My efforts leading the advertising team have lead to Dub’s recent $30M Series A and 6 figure valuation, just over a year after we launched our product in February 2024. Dub’s fundraising round was built largely off of my team’s paid advertising efforts, which have resulted in over 2M app downloads. Due to the complex regulatory environment of finance, my time at Dub has taught me creativity and determination despite strict limitations.
My expertise in video and static content comes from a rich background in the arts; I studied drawing and composition in Italy, took 4 years of graphic design classes, and have years of experience in video editing and content creation from my personal social media, which I grew organically to over 100k followers. I continue to have a personal passion for art in the from of painting, photography, drawing, and videography.
My skills extend to writing, one of the most understated yet crucial mediums in today’s social media landscape. My talent for writing is underscored by a Bachelor’s degree in English and Sociology. During my time in university, I wrote an award winning Honors thesis and served as a Teaching Assistant. I have a passion for reading and research which has become incredibly valuable in my role as Content Manager.
Through my time at Dub, I’ve also developed as a leader. I began as the solo marketer for the company, but as we grew I assumed a leadership position. My relative lack of experience was offset by my nature as a self starter; seeing flaws in our marketing I moved to address them without being asked. Today, I manage our team of 4 people and take responsibility for setting goals, deadlines, and expectations for content production. I also lead any and all social media efforts and oversee all content produced on behalf of or by Dub. My leadership style emphasizes direct and open communication, quick decision making, and creativity. At all times I hope to empower my team to act cohesively while still developing as individuals.
Paid Ad creatives
As Marketing Content Manager I oversee two employees in our efforts to write, create, and edit video and static ad creatives.
Static Creatives
Static creatives were a key factor in our advertising success, offering the best testing potential and becoming a core element of our paid advertising success, especially with more native formats such as the “pubity” format, modeled off a popular new style on Instagram, our “tweet” format, and New York Times formats.
Copying the native news style of the @pubity account on Instagram, we successfully presented our app as breaking news, establishing credibility while getting our message across. 
An example of a more polished ad, used in messaging tests to act as a template for hundreds of messaging tests. 
Another example of a more polished ad used for messaging testing, designed and written by myself. 
An example of a comparison ad we designed to establish the difference between ourselves and our competitors. 
Following the successes of our news style statics, we coppied formats of other successful news accounts, aiming to establish reputation and inspire trust. 
Following the successes of our news style statics, we copped formats of other successful news accounts, aiming to establish reputation and inspire trust. Aiming to dial in time saving messaging here. 
This ad mimics organic tweets that present the product as an organic recommendation. Imagery experimentation was very important here. 
Leveraging our CEO’s news appearances in static form alongside video. 
Hopping on the studio Ghibli Chat GPT trend to leverage our successful messaging in a new format to improve click through and hook rates.
Video Creatives
Video creatives are a major player in paid advertising and can be used to narrow in on messaging and communicate value props more clearly post testing. The standard format includes the three variables of a hook, body, and CTA, all of which should be tested and experimented with in one standard messaging test. For every video creative below, expect that there were 4-5 other versions that tested each of these variables for optimal results.
You can find my full portfolio of organic and paid content here.
Organic Content
As Content Manager, my job was to review and oversee all organic content before going live, whether produced by my in house team or by partners. As I joined in the very early stages of Dub’s growth, All of these social media platforms have been built, grown and managed by me.
Looking towards the future, we will be diving into long from content in the form of YouTube videos written and directed by me. We will be prioritizing research heavy video essays inspired by content produced by Vox and Wired.
Per compliance, we needed two instagram accounts to differentiate the different branches of the company.
Dub’s RIA page, where we post news that relates to the stock market and receive an average of 500k views a week. We aim to leverage the news to advertise our portfolio products when possible. All post templates were designed myself.
Due to recent prioritization of paid advertising our instagram has fallen to the back burner, but I will soon be revamping our content to fit a new dub initiative: our Creator program. New content will be a mixture of static and video content that advertises some of the prominent investors we feature on our app, aimed at educating our audience on common finance topics.
Twitter / X
Twitter is an important channel for us to connect with a more engaged finance audience. Due to compliance, twitter has been slowed.
LinkedIn in our place to share important company news. While not a prioritized communication channel, dub’s LinkedIn is key to maintaining our professional outlook.
Personal TikTok:
I’ve grown my personal TikTok to 100k followers. I’ve begun to become more active on here after a 2 year hiatus. I mostly make humorous couples content with my partner.
Denver, CO
jacobenrictaylor@gmail.com
773-387-0177
Jacob Taylor's Portfolio 